Seven.One Entertainment Group is one of Germany’s leading entertainment companies. For its 2020 rebrand, Studio René Bieder partnered with brand design agency Mutabor to develop two customised typefaces based on existing retail fonts.
Based on two of the studio’s existing retail typefaces, the customised fonts feature refined angular terminals, circular punctuation, redesigned diacritics, and a distinctive unicase character set, creating a cohesive typographic identity across the brand.
To reflect the brand’s broad range of content and visual diversity, an OpenType-based randomiser prevents adjacent unicase letterforms, creating a more balanced and dynamic typographic texture.
