Hydro Flask creates high-performance insulated drinkware designed for everyday life and outdoor use. With a focus on durability, sustainability, and design, the brand encourages people to stay hydrated wherever the day takes them.
As part of an effort to strengthen its brand identity, Hydro Flask initiated the development of a custom typeface. The goal was to create an ownable typographic voice—independent, distinctive, and tailored to the brand’s expressive and functional needs across all applications.
The design process was guided by Hydro Flask’s brand values—joyful, optimistic, and grounded. Inspired by the wordmark’s rounded edges and the flowing curves of the icon, these elements were translated into a cohesive typographic system. A high x-height, short descenders, and friendly, geometric forms define the typeface, giving it a sense of energy, openness, and movement.
The typeface supports an extended Latin character set, enabling consistent communication across Hydro Flask’s key markets in North America and Europe. Designed for a global community of outdoor enthusiasts, it balances expressive character with technical precision—while carefully crafted diacritics ensure clarity, inclusivity, and a cohesive appearance across languages.
The typeface family comprises six styles: Regular, Medium, and Bold, each with matching italics. Designed for both digital and print environments, it offers a balanced range for everything from expressive headlines to clear, functional text across all brand applications.
